4 Tips for Realtors to Generate Business

Are you a new Realtor? It may seem difficult to generate business in the beginning. Here are 4 tips to help you get started.


Send out real estate postcard marketing to potential property sellers. You can format the postcard to showcase your most recently sold property to highlight your ability as a listing agent. Your mailers should highlight your ability to close deals for clients.

Social Media

Take advantage of free avenues for advertising such as Facebook and Twitter. Post engaging content that informs your social media followers so that they will want to share it. Invite everyone on your friend’s list as well as anyone that likes or comments on any shared posts to follow your page


Create a website that showcases your area of expertise. Keep the design simple with your contact information clearly visible in the upper portion of the landing page. You can include multiple pages on your site. It is a good idea to make one of them a blog page so you can write blog posts to share helpful information for your clients.


Physical signs are a great way to market your personal brand. It is great to have listings as a seller’s agent because you can put a “For Sale” sign in the yard with your contact information beneath. The sign isn’t just for potentials buyers for that home, it also markets to potential sellers that may call your number for your representation.

Always follow up with your leads. Keep all of your prospects in a list and keep track of the timing. Check in with them periodically, and provide information for seminars that would be helpful to them, rather than always pressuring them to buy. That way, they will always keep you in mind when they are ready to buy or they will be more likely to refer their friends to you.